by Alan Greenhalgh, August 2012

Learn how to tweet, post, blog, create and use video using English language.

Here we set out our ENGLISH FOR SOCIAL MEDIA INTERACTIVE TRAINING COURSES aimed at English language learners.

INSIGHT & CONTEXT

Social media has become pervasive, turning communication into interactive dialogue among organisations, communities and individuals globally. English is a common language.

THE SIZE OF SOCIAL MEDIA 2012

Facebook: 1 billion users; 600 mobile users; more than 42 million pages and 9 million apps

YouTube: 4 billion views per day

Google+: 400 million registered users

Skype: 250 million monthly connected users

LinkedIn: 175 million users

Tumblr: 150 million users

Twitter: 140 million users

Instagram: 100 million registered users, 4 billion photos

Yelp: 78 million users; 30 million reviews

WordPress: 74 million blogs

OTHER GLOBAL NETWORKS AND POPULATION GROUPS

Name Description/Focus  Registered users 
Qzone General. In Simplified Chinese; caters for mainland China users 480,000,000
Sina Weibo Social microblogging site in Mainland China. 300,000,000
Habbo General for teens. Over 31 communities worldwide. Chat room and user profiles. 268,000,000
Renren Significant site in China. Was known as 校内 (Xiaonei) until August 2009. 160,000,000
Badoo General, Meet new people & dating, Popular in Europe and Latin America 162,000,000
Bebo General 117,000,000
Vkontakte Social Network for Russian-speaking world including former Soviet republics. 111,578,500
Tagged General. 100,000,000
Orkut General. Owned by Google Inc. Popular in India and Brazil 100,000,000
Netlog General. Popular in Europe, Turkey, the Arab World and Canada’s Québec province. Formerly known as Facebox and Redbox 95,000,000
Friendster General. Popular in Southeast Asia. No longer popular in the western world 90,000,000
hi5 General. Popular in Nepal, Mongolia,Thailand, Romania, Jamaica, Central Africa, Portugal and Latin America. Not very popular in the USA. 80,000,000

 

THE GEOGRAPHY OF SOCIAL MEDIA

  • 62% of adults worldwide now use social media
  • 65% of the world’s top companies have an active Twitter profile
  • 23% of Fortune 500 companies have a public-facing corporate blog
  • 58% of Fortune 500 companies have an active corporate Facebook account,
  • 62% of Fortune 500 have an active corporate Twitter account

In 2012, some 15% of online adults use Twitter, and 8% do so on a typical day

China is the most socially engaged market in the world, with 84% of Internet users contributing at least once a month to either social networking, blogging, video-uploading, photo-sharing, microblogging or forums – they are followed by Russia, Brazil and India

44 per cent of all online users are in Asia, with China accounting for 485 million people

Philippines has the highest social media penetration, with more than 90% of its Internet users visiting a social networking site every month, followed by Australia at 89% and Indonesia at 88%

CHALLENGE

But how proficient are you in communicating effectively with a clear and intelligent understanding of how these social media platforms work? Using perfect English.

ENGLISH FOR SOCIAL MEDIA is a practical course which teaches how to use ‘social media English’ in words and across social media networks effectively – for yourself and your current and future business environments and needs.

Students will be trained to set up their own social media channels and start to communicate effectively with their personal or business followers. Become a ‘thought leader’ – in English. Video has been shown to improve speaking skills dramatically.

This English for Social Media Business English course can be presented as a standalone and comprehensive course or offered as plug-in to an existing course, anywhere. Online and in the classroom.

DEVELOPING SKILLS

ENGLISH FOR SOCIAL MEDIA  will, for example, offer and develop the following skills:

Reading – posts, feeds, articles

Writing – blogging, scripts

Speaking – video and using Google + hangouts, podcasts

Listening – in class, interviews

Students will master these social media networks:

Facebook – Brand context, writing engaging stories,understanding feedback and delivering responses

Twitter – Brand context, discipline  for 140  character communication

YouTube – Brand context, audio and visual skills. Practice interviews and corporate storytelling

LinkedIn – Brand context, ‘professional’ profile  development and how to manage group interaction

Newer and increasingly popular and appropriate platforms such as Pinterest, Instagram, Google+, MSN, Bebo, Foursquare, amongst others, will be integrated into the course appropriately.

This faculty will at all times keep up with innovation and deliver trend analysis on an ongoing basis.

Students will be prepared to deal with daily challenges that occur across the channels including complaints, giving appropriate emotional or business responses, setting the right tone of voice and language, responding to and promoting positive sentiment posts, dealing with negative feedback,  problem solving for clients, spot trend analysis, follower and colleague motivation, corporate storytelling,  building online ‘self-confidence’ and career progression readiness training.

Printed course materials will be available on request, or served through a HTML-compatible web site, mobile or tablet apps.

The training environment will provide students with access to wifi, laptops, tablets (sponsored, supplied or for hire) video facilities (for personal ‘Before and After’ critiques, learning, interviews and corporate-style profiles) and interactive digitally enabled white boards.

This course is suitable for any business whose customers or competition are on social media.

Read more about ENGLISH FOR SOCIAL MEDIA INTERACTIVE TRAINING COURSES

This course is owned and run by Alan Greenhalgh, a qualified Trinity TESOL teacher with a post-graduate diploma in marketing management, an international career in business development, social media training and UK national newspaper  journalist.

For further information about this course please contact alan@shinesquad.com

Follow us on Twitter here @EnglishforSM

Investment Adviser Use of Social Media – among other points, the United States Securities & Exchange Commission considers the transmission of material information over social media “disclosure” so long as investors have been well-informed that the social media platform used will be used for that purpose. Netflix posted on Facebook and changed the landscape…

Image
For the guidelines: http://www.sec.gov/about/offices/ocie/riskalert-socialmedia.pdf
Ever wondered what happens every minute on the internet?
Amazing data from Intel
Intel: An Internet Minute

Intel: An Internet Minute

The emergence of web 2.0 tools and the development of mobile and tablet applications are offering numerous ways for students to explore their own voice by recording themselves speaking. The teacher can then listen and provide feedback on their oral performance or get students to peer review or even self-review their work.

Read the full story here

Social, Digital and Mobile in Asia from We Are Social

Here are some highlights from We Are Social overview report:

    • There are now well over 1 billion internet users around Asia;
    • At least 811 million of these people use social media;
    • 50% of the world’s social media users are in Asia;
    • More than 10 million new people in Asia join Facebook every month;
    • Asia is home to more than 3 billion mobile subscriptions.
Top Social Networks in Asia

Top Social Networks in Asia

It’s not just the growth in user numbers that are impressive, however; netizens in Asia spend almost 2 million years of combined time on the internet every month, watching almost 45 billion online videos. That’s more than half a trillion videos every year.

Noted a continued trend of diversity in behaviour around the region.

Despite becoming Facebook’s biggest region, the world’s favourite social network ranks just 4th in Asia by user figures. However, Buddy Media found that Facebook is still the platform of choice for brands around the region, with almost 9 in 10 Asian companies giving it a ‘Like’. They also report that two-thirds of Asian companies on social media have a presence on Twitter.

Most companies focus the majority of their social media efforts on marketing, but figures suggest an increasing number of Asian brands are adopting social media for customer service purposes too.

Meanwhile, the mobile opportunity is becoming increasingly important around Asia too, with 4 in 5 companies in the region stating that mobile social is “an important part” of their overall strategy.

Read the FULL Report

ENGLISH FOR SOCIAL MEDIA INTERACTIVE TRAINING COURSES

AIMS       Practical Use and Understanding the business benefits of social media for learners of English language

EXAMPLE COURSE UNITS

  • Best Practice and Strategy for your business (pre-course work)

What are the strategic objectives for your business in social media?

Who is the target market, how and when do you reach them?

– corporate story telling

– profiling clients, colleagues, products and services

– hands-on, real-life situations

– have fun and build business

  • Social Media Dashboards

Using social media to search, share and monitor across all online platforms

  • Making Email Marketing Social
  • Practical Facebook

Create an amazing Facebook page

How to get likes, use photo, video & infographics

How to run competitions, sweepstakes &  other calls-to-action

Creating and using Facebook ‘apps’

Reputation Management Dos and Don’ts (Homework: research some wins & #Fails)

Lists, Streams and Search – what are they, and how can they be useful?

Scheduling (what and when to write) and Responding (RT and conversation)

– When is the best time to tweet?

– How can I increase engagement and conversation?

– How can I get more people to retweet my tweets?

– Using hashtags

  • Use YouTube

Setting up a channel

Script and storyboard writing

Making, Uploading and Measuring a Corporate video / Interview / Profile of your company

  • Practical Pinterest

How to set up and use this photo sharing platform

Driving referral traffic to website or landing pages

  • Blogging for Business

How to set up, create a plan and use

Search Engine Optimisation (SEO) benefits of targeted keywords

  • Using Instagram

How to set up and use

Success stories

  • How To Manage a Social Media Crisis

When a crisis happens there are important actions you should take, but if you are prepared, they can be implemented in a quicker, easier and more effective way.

Or how to manage social media success!

  • Cultural Differences for Social Media

– Brazilians have the highest number online friends – average of 481 per user

 Japanese have the lowest average online friends – average of just 29 friends per user

– British people preferring micro blogs whereas Germans prefer Q & A type networks, the French blog whereas the Japanese like social media which incorporates online gaming communities.

This course is owned and run by Alan Greenhalgh, a qualified Trinity TESOL teacher with a post graduate diploma in marketing management, an international career in business development, social media training and UK national newspaper  journalist.

For further information about this course please contact alan@shinesquad.com

Follow us on Twitter here @EnglishforSM